Thursday, May 27, 2010

New Business Opp

With ever increasing integration of the Ad platform into mobiles opens up whole new market for the new entrepreneurs to bring in disruptive changes to the traditional add media .
Handset becomes very personalized media to reach the consumer in never before way, a personal and emotional bonding could be developed . Imagine that I am near the movie theater and in dilemma on which movie to see , then all of sudden a add pops up on my home screen with trailer of the movie and then I make up to see that one .

now all that is needed for adv is to catch the right person @ right time it could be based on the location interest or any other method . Similarly in book shop new book promo could be pushed to the phone to enable them to listen to author directly before making the decision to buy .

If it take further , I set the adv as by RBT , and every time a call comes in to me adv promo is made to listen as RBT and in turn ADV credit me with some talk time

as I always I think this will be first adopted by the Pron industry before mainstream guys will notice . I see lot of potential in that and again I think is it right time to start new venture

what it takes to be a Entrepreneurs

It is quite often that I have these fantastic ideas that are enough to start business of my own and put on my entrepreneur hat but quite often I backed down it is more often than not that I fail to qualify in below questions

1) Am I willing to risk my steady income and embrace the unknown
2) Am I ready to see my dream fall apart
3) Do I succeed in relationship , when I embrace work 24/7
4) Do I realize that I can hire smarter people than what I am and can I get out of the way
5) Am I willing to share the success with others
6) There are other many smart people why they haven't tried it out ? and why they work for others ?

so until I pass in them I won't have courage to take it further no matter how tempting it will be