With ever increasing integration of the Ad platform into mobiles opens up whole new market for the new entrepreneurs to bring in disruptive changes to the traditional add media .
Handset becomes very personalized media to reach the consumer in never before way, a personal and emotional bonding could be developed . Imagine that I am near the movie theater and in dilemma on which movie to see , then all of sudden a add pops up on my home screen with trailer of the movie and then I make up to see that one .
now all that is needed for adv is to catch the right person @ right time it could be based on the location interest or any other method . Similarly in book shop new book promo could be pushed to the phone to enable them to listen to author directly before making the decision to buy .
If it take further , I set the adv as by RBT , and every time a call comes in to me adv promo is made to listen as RBT and in turn ADV credit me with some talk time
as I always I think this will be first adopted by the Pron industry before mainstream guys will notice . I see lot of potential in that and again I think is it right time to start new venture
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